| WHO: |
Valerie Walker – Vice President, Shopper Insights, Information Resources, Inc. |
| WHAT: |
The current economic environment is affecting consumer spending, shopping habits and buyer relevance in unforeseen ways. IRI shopper insights expert, Valerie Walker, will discuss how to drive new market success in light of current economic challenges in her presentation “From Category Management to Shopper Marketing: Using Segmentation to Make it Happen.” Utilizing IRI case studies that illustrate proven business-building results derived from shopper marketing analysis, Walker will detail how CPG companies and retailers must methodically shift their strategies to focus on shopper marketing versus category management. |
| WHY: |
In order to achieve market success in this turbulent industry, retailers must revamp to meet retailer demand. Walker will provide comprehensive recommendations on how to target manufacturer-defined consumer segments, retailer-defined shopper segments and trip types.
Walker’s presentation will help attendees:
- Bring together multiple consumer/shopper segmentations with trip missions and product purchasing preferences for integrated shopper insights
- Leverage consumer life-stage/lifestyle rankings and product purchasing preferences to drive total department and total trip sales
- Leverage health and wellness segmentations and product purchasing behavior to drive shopper loyalty
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| WHEN: |
Nov. 14, 2008, 3:45 p.m. (PDT) |
| WHERE: |
In-Store Marketing Expo
Las Vegas Convention Center
3150 Paradise Road
Las Vegas, NV 89109
http://www.lvcva.com |
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About IRI
IRI is the world’s leading provider of consumer, shopper, and retail market information, insights and decision solutions to 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), healthcare and retail companies. Only IRI offers the unique combination of integrated market and shopper information, automated analytics and predictive insights, innovative technology, and domain expertise. With IRI, leading manufacturers and retailers are able to drive their growth by quickly discovering breakthrough insights, making smarter decisions, taking faster actions across the enterprise, and achieving breakthrough results. Companies around the world depend on IRI for technology and solutions that enable brand building, successful new product launches, consumer-driven merchandising/retail execution and consumer and shopper relationship management. For more information, visit http://us.infores.com.
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CONTACTS:
John McIndoe
E-mail: john.mcindoe@infores.com
Phone: (312) 474-3862
Shelley Hughes
E-mail: shelley.hughes@infores.com
Phone: (312) 474-3675