IRI Blog

Learn to Successfully Rewire Your Marketing For 2010

Tue, 16 Mar 2010 14:22:00 GMT

A forward-looking organization poised to excel in 2010, and the years to follow, must understand that shoppers are making their purchasing decisions using a new lens of affordability. The final track of breakout sessions at IRI’s 2010 Reinventing CPG & Retail Summit will detail the various ways to invigorate your brand, execute a multi-platform digital marketing campaign and predict which trends and practices are best to follow.

Historical Events and Our Current Economy: Motivation & Insight for CPG Leaders

Fri, 12 Mar 2010 21:30:00 GMT

Adding to the list of prestigious speakers at IRI’s Reinventing CPG & Retail Summit, is senior news analyst for National Public Radio, Ted Koppel, and Jim Collins, author of How the Mighty Fall: And Why Some Companies Never Give In.

Both speakers have prepared eloquent presentations, and you’ll gain insight on some of the gritty events that led to our current economic turmoil, along with the essential traits an esteemed leader must possess in order to successfully run an organization and ensure that it thrives.

CPG Summit: Redesigning Retail to Win in 2010

Fri, 12 Mar 2010 21:26:00 GMT

Winning at retail requires a smart mix of flexible strategies in response to consumer behaviors and spending patterns. This track of breakout sessions at IRI’s 2010 Reinventing CPG & Retail Summit will teach you new methods to drive ROI through new promotional strategies, adjust retail environments to cater to customers and heighten shopper engagement to increase point of sale success. These sessions will push your team toward a more shopper-centric business strategy, highlight successes and best practices as well as provide an overview of measurement tools, resources and technology to help you get there.

CPG Summit 2010 - Driving Growth Through Innovation In Analytics

Mon, 08 Mar 2010 22:46:00 GMT

In today’s market, CPG leaders need to filter through a vast assortment of data and ensure analyses are maximize

May I Have This Dance? Understanding Shopper Dynamics

Wed, 03 Mar 2010 21:56:00 GMT

The relationship between retailers and shoppers is undoubtedly a delicate dance, with one group constantly trying to understand the other, predict their next moves and hopefully stay in sync.

Striking a Balance With Brand Building and Price Promotions

Tue, 23 Feb 2010 20:41:00 GMT

It’s a known fact that shopper behavior has changed dramatically during the past year, even as the economy shows glimpses of hope and stability. Today’s shoppers are more mindful of their wallets and act in a more deliberate, strategic manner when shopping for goods. These shoppers are now accustomed to the “buy only on deal” mindset that has many in the CPG industry trying to figure out how to strike the balance between investments in long-term brand building and short-term price promotion.

Notes from the Keynotes!

Tue, 23 Feb 2010 02:14:00 GMT

Among the expert line-up of speakers chosen to present at IRI’s Reinventing CPG & Retail Summit this year are leaders from Clorox Co. and Sara Lee North America. They’ll share innovative business and marketing strategies focused on building a consumer-centric business and the analytical tools that can get you there. Here’s a glimpse of what’s in store for you at Summit 2010.

Keynote Speakers Announced for IRI’s 2010 Reinventing Retail & CPG Summit

Fri, 12 Feb 2010 19:31:00 GMT

The Summit will be jam-packed with tips, case studies and useful strategies that you and your team can turn around and build into your business plans the very next day. Join us as we share and explore new ways to tackle the challenging, yet unique, business landscape that awaits us all.

Learn to Innovate at IRI’s 2010 Reinventing Retail & CPG Summit – March 22-24

Thu, 04 Feb 2010 19:07:00 GMT

The economic turmoil and drastic changes in shopping behavior during the last year have shaken up the world of CPG marketing and permanently shifted what wins with consumers and what sends them for the door. The world has changed, consumers have changed and, in turn, retailers, manufacturers and marketers must constantly modify their strategies to effectively engage consumers. Given these permeating shifts, we’re all charged with making sure we are capable of staying as close to our customers as possible, while remaining cutting edge, modern and successful.

IRI Beauty Expert to Highlight Trends and Challenges for 2010 at Hot Off the Press Beauty Industry Event

Tue, 26 Jan 2010 15:03:00 GMT

Based on IRI’s research of the industry in 2009, it’s been revealed that the best way to reach the beauty consumer, moving forward, is to have a 360 degree marketing plan.