Aug 27

Written by: IRI Blog
8/27/2009 1:58 PM

This week, I’ll continue to explore the real truth of shopper behavior, a theme we’ve been tracking since the beginning of the economic downturn, which explores the shift in how consumers are making purchase decisions. I’ll be highlighting these changes in an NACDS webinar, which is a reprisal of my NACDS Marketplace 2009 keynote presentation, “Discovering the Real Truth about Shopper Behavior.”

The depth and breadth of the recession is driving a seismic shift in how consumers learn about, purchase and use CPG products as well as where they shop to buy them.  Today, the shopper is viewing every purchase and expense through a “lens of affordability.” To cater to shoppers’ needs head on, retailers and manufacturers must understand and address this new transformation.  

My webinar will discuss a variety of these new shopper rituals, including where shopper decisions are made, how and where consumers shop, the effect of advertising on purchase decisions, and the various roles of marketing vehicles and their impact on shopper behavior.

I hope you all can join, and I look forward to answering your questions and discussing these new trends with you further.

Best,

Thom Blischok

WHEN: Tuesday, Aug. 25, 2009; 2:00 p.m. EDT

WHERE: Register here:
http://us.infores.com/NewsEvents/EventsWebinars/WebinarRegistration/tabid/239/Default.aspx

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