Aug 12

Written by: IRI Blog
8/12/2009 1:54 PM

Is it possible to market effectively in this economic crisis?  Where should you spend?  What should you spend? What can you cut? Media or trade? Digital or mass? Can you afford not to spend?  These are some of the hard questions facing CPG manufacturers and retailers today. It will be the most innovative, effective, and efficient companies that weather this storm.

I’ve spent the many years working with top CPG, financial, pharmaceutical, and retail companies to help maximize their marketing potential, improve their forecasting, and increase their marketing ROI. As IRI’s new senior partner in the Consulting & Innovation practice, I’m excited to work with IRI’s team to create key forecasting and marketing effectiveness strategies for our clients. In this role, I’ll help our clients meet their revenue goals and support their operations, delivering plans that will carry them through the downturn and maximize the actionable insights they receive from IRI’s transformative research and measuring tools.

You’ll be seeing more on the blog about the new ideas and plans we’re creating for our clients, and, as always, we welcome any insights or comments you have. Stay tuned for more…

Best,
Ed See

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