Aug 12

Written by: IRI Blog
8/12/2009 11:02 AM

This Thursday, August 13, the editor of our successful Times & Trends series, Susan Viamari, will lead an in-depth discussion about our latest report.  The August issue of Times & Trends provides insights into recession-driven changes in consumer shopping patterns across departments, categories and consumer segments. The discussion will highlight best practices  that are enabling CPG marketers to effectively compete in a rapidly-changing consumer marketplace, to build share among existing shopper segments and to win new shoppers despite difficult economic conditions.

U.S. consumers have been battling adverse economic conditions for well over 18 months now.  To cope, they have been forced to make significant changes to everyday behaviors.  No doubt, today’s consumers are more self-reliant and more in-tune with how and where money is spent.  To deliver against consumers’ rapidly changing needs, retailers have responded with specialized programs, targeted marketing campaigns and more aggressive pricing.

Susan will lead attendees through key trends impacting consumer shopping behavior today, identifying valuable strategies and insights that CPG manufacturers and retailers can implement in order to build share of spending across existing shoppers, enhance channel loyalty and gain new customers. Learn about real-world examples of consumer-centric marketing and merchandising strategies that are proving successful and discover how to develop and execute innovative and impactful strategies based on frequent and granular market assessments.

This webinar will arm CPG marketers with the tools to capture new growth opportunities and win at retail.

Please join us and feel free to post comments or questions below or via Twitter (http://twitter.com/infores).

Time:
11:00 to 12:00pm PT; 1:00 to 2:00pm CT; 2:00 to 3:00pm ET

Register:
http://us.infores.com/NewsEvents/EventsWebinars/TimesTrendsChannelMigration/tabid/221/Default.aspx

To download the full Channel Migration report visit:
http://us.infores.com/Insights/ArticleDetail/tabid/117/ItemID/891/View/Details/Default.aspx

Best,
Thom Blischok, President, Consulting and Innovation, IRI

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