Jul 14

Written by: IRI Blog
7/14/2009 1:44 PM

This week, three senior IRI executives will outline strategies for improving marketing success during today’s economic transformation and highlight new consumer shopping trends and behaviors that have emerged during the current recession during their keynote presentations at the Shopper Insights in Action conference.

More then ever before, shoppers are redefining value by adjusting their spending patterns, creating new habits and adopting new money saving strategies that they are likely to practice well in the future.

Innovative CPG retailers and manufacturers are adjusting their strategies in real time to address the evolving needs of the “Downturn Generation” shopper. Retailers and manufacturers must collaborate more closely than ever before to take advantage of these changing attitudes and behaviors.

Staci Covkin, senior vice president of Consumer and Shopper Insights, and Steve Kim, vice president of Consumer and Shopper Insights, will examine how a shopper-centric strategy is critical to maximizing collaboration opportunities and provide tips that will allow attendees to focus on delivering value to both retailers and manufacturers through state-of-the-art analysis, data mining and collaborative use of retail loyalty data.

Tim Ressmeyer, partner, IRI Consulting & Innovation, will present a session on the new practices downturn generation shoppers have adopted.  He will outline the shopping and saving strategies this group is currently adopting and which of those strategies will remain, even after an economic recovery.   

If you’re planning to attend this year, be sure to stop by these valuable presentations and then drop us a note here on our blog or on Twitter to let us know your thoughts.

Best,
Thom Blischok

WHEN:
Wednesday, Jul. 15; 1:30pm
Shopper Marketing Goldmine: Improving Business Performance in Challenging Times; Speakers:  Staci Covkin, senior vice president of Consumer and Shopper Insights
Steve Kim, vice president of Consumer and Shopper Insights

Thursday, Jul. 16; 4:15pm
Dissecting the Downturn Generation
Speaker: Tim Ressmeyer, Ph.D., Partner, IRI Consulting & Innovation

WHERE:
Hilton Chicago
720 South Michigan Avenue
Chicago, Illinois 60605

http://www.iirusa.com/insights/at-a-glance.xml

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