Jun 29

Written by: IRI Blog
6/29/2009 10:22 AM

Next week in Boston at NACDS Marketplace, I will share my thoughts about the unique attitudes that are shaping today’s shoppers and how those attitudes can translate into new strategies for CPG retailers and manufacturers.

I will examine the evolving behaviors of consumers and reveal the trends and changes in shopper rituals that we are seeing. Based on this information, I will share steps CPG companies can take to build loyalty, gain new shoppers and ensure long-term success.

Specifically, we will discuss where shopper decisions are made, how and where consumers are shopping, how advertising influences purchasing decisions and the impact of various marketing methods and vehicles on decision making.  

If you’re in town for NACDS, stop by Grand Ballroom, Level 3 to join in on my presentation.  I’m sure as a CPG retailer, manufacturer or marketer that you will find our expertise very valuable to your efforts in this transforming economy.

Best,
Thom Blischok

WHEN:

Wednesday, Jul. 1, 2009; 8:00 – 9:15 am

WHERE:

NACDS Marketplace
Boston Convention & Exhibition Center, Boston, MA
Grand Ballroom, Level 3
415 Summer St
Boston, MA 02210

http://meetings.nacds.org/marketplace/2009/

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