Jun 23

Written by: IRI Blog
6/23/2009 6:57 AM

During an FMI webinar today, I will reveal groundbreaking insights for CPG retailers that want to translate knowledge of shoppers’ behavioral changes into strategies that drive growth and profitability.

Consumers are becoming extremely savvy with their budgets in order to make every dollar count. They are testing new shopping and money saving strategies and will continue to implement those that work best and help them save the most money.

These “strategic shoppers” are buying less, buying only what’s needed and sticking to their budgets. We are confident that shoppers will continue to do so well into the foreseeable future as they realize the money-saving potential of their new shopping habits.

Retailers must consider their customers’ evolving needs and lifestyles in order to thrive. This webinar will help retailers understand the realities of today’s shoppers and rewire their merchandising and marketing strategies to effectively compete in the changing economy.

Please join me as I share IRI’s unique expertise with retailers to help them leverage our in-depth capabilities and analysis of the economy and modern, cost-conscious shoppers.

Time: 9:30am PT / 11:30am CT / 12:30pm ET

Register: http://fmi.org/events/futureconnect/2009/education/index.htm

Information: Mark Tack at mark.tack@infores.com

We look forward to your participation.

Best,
Thom Blischok

Tags: