Jun 18

Written by: IRI Blog
6/18/2009 10:39 AM

Today, June 18, 2009, I will lead an in-depth Webinar highlighting the powerful benefits of IRI’s AllScan solutions to convenience store retailers.  These tools are a key component of IRI’s Consulting & Innovation practice and help our c-store clients gather data about various CPG categories in the store, taken from real data from more than 11,000 c-stores across the U.S.  AllScan helps c-stores identify key category leaders and those that are falling behind to help them make key decisions about inventory and what to stock on the shelves.

The current economic recession, higher unemployment and hikes in federal tobacco taxes have many convenience store owners examining their bottom line.  Bankruptcies are surging across the retail landscape and even the c-store industry, which is usually less influenced by a downturn, is not immune.

Cost-conscious shoppers are turning to the c-store for an inexpensive meal and other top-performing categories continue to grow, yet new in-store strategies are needed to ensure your business thrives.

Join us today to discuss how IRI’s AllScan solutions can reveal shifts in category sales and help you conduct a full-point inspection on your business model. Additionally, I will showcase the necessity and value of tracking the latest consumer trends and shopping patterns to help you make strategic decisions to reshape and redefine your customers’ shopping experience and stay ahead of your competitors.

Hope you can join us!

Thom Blischok

Date: June 18, 2009

Time: 2:00PM - 3:15PM ET / 1:00PM – 2:15PM CT / 11:00AM - 12:15PM PT

Cost: This event is sponsored by Mars Snackfood and is free retailers and wholesalers. $99 for suppliers.

Register:  http://www.regonline.com/Checkin.asp?EventId=735533

Learn more: http://www.cspnet.com

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