Apr 17

Written by: IRI Blog
4/17/2009 10:44 AM

I've talked a lot about how today's downturn economy is spawning "downturn generation" shoppers. This obviously presents a challenge for retailers and manufacturers who need to understand this new generation's shopping behaviors in order to make more informed strategic decisions.

In this changing selling environment, competitive CPG companies and retailers must gain a sharper focus on the details that drive consumers at "ground zero" -- the store. IRI Sales Advantage, unveiled today at our 2009 Summit, addresses this challenge in real-time vs. hours or days. Providing high-value, actionable insights in real time versus hours or days will empower sales teams to ensure their corporate strategies are supported by solid execution in their key aisles and categories. Executives can confidently make decisions with solid knowledge of the influence of store factors, such as distance to Wal-Mart, key ethnic audiences or incomes, on their sales results.

IRI Sales Advantage is the cornerstone in our commitment to rewire sales organizations for continued growth. I'm confident that this solution will generate the insights that CPG manufacturers and retailers need to pursue emerging business opportunities.

Thom Blischok
President, Consulting and Innovation

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