Apr 17

Written by: IRI Blog
4/17/2009 10:43 AM

CPG manufacturers and retailers are in need of faster and more prescriptive ways to manage, prepare and plan for what is likely to be a challenging and evolving future that is increasingly more difficult to predict. With pressure building to compete not just to win in an unprecedented economy, but to potentially survive, CPG companies need the ability to plan and forecast more effectively and efficiently -- and ensure the pricing and promotion plans they create will positively impact the bottom line. Additionally, they require prescriptive solutions that take into consideration the effect of external, macroeconomic factors on their customers' wallets.

Today, at Summit 2009, we unveiled a new portfolio of predictive analytic offerings that includes IRI Price Advantage and Trade Advantage. These solutions are an evolution of our deep experience with predictive business tools and are now formally offered as a component of our integrated industry insight offerings.

Our new Price Advantage and Trade Advantage solutions help our CPG clients better "know" their customers and provide a unique way to analyze how changes in price and promotion strategy will pan out in different sales regions, across demographics and scenarios, against competition and compared to other products in a portfolio.

Utilizing these previously unavailable insights will help CPG companies address current pricing and promotion challenges resulting from today's high-risk economic climate.

Pat Cummings
Executive Vice President, Analytic Solutions Group

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