By IRI Blog on
3/12/2010 3:30 PM
Adding
to the list of prestigious speakers at IRI’s Reinventing CPG & Retail
Summit, is senior news analyst for National Public Radio, Ted Koppel,
and Jim Collins, author of How the Mighty Fall: And Why Some
Companies Never Give
In.
Both
speakers have prepared eloquent presentations, and you’ll gain insight on some
of the gritty events that led
to our current economic turmoil, along with the essential traits an esteemed leader must possess
in order to successfully run an organization and ensure
that it thrives.
Read More »
|
By IRI Blog on
3/12/2010 3:26 PM
Winning
at retail requires a smart mix of flexible strategies in response to consumer
behaviors and spending patterns.
This track of breakout sessions at IRI’s 2010 Reinventing CPG & Retail
Summit will teach you new methods
to drive ROI through new promotional strategies, adjust retail
environments
to cater to customers and heighten shopper
engagement to increase point of sale
success. These sessions
will push your team toward a more shopper-centric business
strategy, highlight successes and best practices
as well as provide an overview of
measurement tools, resources and technology
to help you get
there.
Read More »
|
By IRI Blog on
3/8/2010 4:46 PM
In today’s market, CPG
leaders
need
to filter through a vast assortment of data and ensure analyses
are maximize
Read More »
|
By IRI Blog on
3/3/2010 3:56 PM
The relationship between retailers and shoppers is undoubtedly a
delicate dance, with one group constantly trying to understand the
other, predict their next moves and hopefully stay in sync.
Read More »
|
By IRI Blog on
2/23/2010 2:41 PM
It’s a known fact that shopper behavior has changed
dramatically during the past year, even as the economy shows glimpses of hope
and stability. Today’s shoppers are more
mindful of their wallets and act in a more deliberate, strategic manner when
shopping for goods. These shoppers are
now accustomed to the “buy only on deal” mindset that has many in the CPG
industry trying to figure out how to strike the balance between investments in
long-term brand building and short-term price promotion.
Read More »
|
By IRI Blog on
2/22/2010 8:14 PM
Among the expert
line-up of speakers chosen to present at IRI’s
Reinventing CPG & Retail Summit this year are leaders from Clorox Co.
and Sara Lee North America. They’ll share innovative business and marketing
strategies focused on building a consumer-centric business and the analytical
tools that can get you there. Here’s a glimpse of what’s in store for you at
Summit 2010.
Read More »
|
By IRI Blog on
2/12/2010 1:31 PM
The Summit will be jam-packed with tips, case studies and useful
strategies that you and your team can turn around and build into your
business plans the very next day. Join us as we share and explore new
ways to tackle the challenging, yet unique, business landscape that
awaits us all.
Read More »
|
By IRI Blog on
2/4/2010 1:07 PM
The economic turmoil and drastic changes in shopping behavior during
the last year have shaken up the world of CPG marketing and permanently
shifted what wins with consumers and what sends them for the door. The
world has changed, consumers have changed and, in turn, retailers,
manufacturers and marketers must constantly modify their strategies to
effectively engage consumers. Given these permeating shifts, we’re all
charged with making sure we are capable of staying as close to our
customers as possible, while remaining cutting edge, modern and
successful.
Read More »
|
By IRI Blog on
1/26/2010 9:03 AM
Based on IRI’s research of the industry in 2009, it’s been revealed
that the best way to reach the beauty consumer, moving forward, is to
have a 360 degree marketing plan.
Read More »
|
By IRI Blog on
1/21/2010 10:30 AM
We can’t believe how fast time flies…we’re almost at the end of
January. Before we end the month, we’d like to share 2010 industry
predictions from several of IRI’s respected consumer, retail and CPG
experts. They put together a valuable set of insights into what 2010
may bring and how marketers can plan to tackle competing in an economy
that is reviving at an uneven pace.
Read More »
|