We recently published three case studies highlighting the successful implementation of powerful IRI Shopper Insights capabilities for three leading U.S. CPG companies, ConAgra, Mars and Welch’s. Read More »
This week, IRI will be present at two key CPG shows, sharing information and insights from recent research and daily contact with leading CPG companies nationwide. Read More »
During tough economic times, retailers must implement new strategies to cater to the evolving needs of frugal consumers while continuing to drive their own business growth. Read More »
In the past two weeks, we’ve seen a large volume of media coverage and public interest surrounding the Swine flu outbreak, or the H1N1 flu. Given the onslaught of attention to this pandemic and fear of the contagion, we conducted a brief survey of over 300 consumers to gauge opinions and highlight any changes in day-to-day routines. Read More »
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infores: Did you know?... Nestle & Hershey's account for 3/5 of all chocolate chips sold at retail in the US
Thu, 18 Mar 2010 18:05:02 -0500
infores: Did you know?... Nestle accounts for over 2/3 of all chocolate milk mix sold at retail in the US
Wed, 17 Mar 2010 18:12:29 -0500
infores: Meet your customers online! Digital ad spending up 18%, outpaces print for first time @FastCompany - http://bit.ly/do9LBx
Tue, 16 Mar 2010 21:19:48 -0500
infores: Did you know?... Hershey’s and Mars account for almost 4/5 of all chocolate candy bars & bags sold at retail in the US
Tue, 16 Mar 2010 17:24:17 -0500
infores: Attention chocolate lovers: It’s American Chocolate Week! We can’t satiate your sweet tooth, but we’ll quench your thirst for knowledge
Tue, 16 Mar 2010 17:23:38 -0500
infores: IRI's Reinventing CPG & Retails Summit is one week away! Join us in San Antonio - conference guest or media... http://bit.ly/ai7B8j
Tue, 16 Mar 2010 15:05:09 -0500
infores: Tweet us your CPG marketing questions to be answered by IRI experts at Summit. #CPGSummit - Or comment below! http://bit.ly/a7OOfB
Tue, 16 Mar 2010 15:03:52 -0500
infores: Do you have and CPG marketing questions you'd like answered by IRI's team of experts? Tweet us at #CPGSummit!
Tue, 16 Mar 2010 15:01:46 -0500
infores: IRI's Reinventing CPG & Retails Summit is one week away! Join us in San Antonio - conference guest or media http://bit.ly/c2V6lA #CPGSummit
Tue, 16 Mar 2010 15:01:07 -0500
infores: Learn to Successfully Rewire Your Marketing For 2010 http://j.mp/9gZBAN
Tue, 16 Mar 2010 14:40:35 -0500