Title: Beer, Wine & Spirits in a Downturn Economy: Affordable Indulgence or Sacrificed at Check-Out?
Description: Retailers and manufacturers must now consider whether shoppers are trading up or down—are they trading down and buying less to save money or trading up and increasing consumption at home in lieu of cutbacks to onpremise consumption? They must anticipate if purchases will be reduced or eliminated and whether or not consumers consider alcohol an “affordable indulgence” on which they are willing to splurge.
At the most basic level, retailers and manufacturers must be cognizant of the fact that shoppers are still continuing to experiment with their lifestyle and shopping strategies in order to fulfill needs and save more money.
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