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WHAT THEY ARE SAYING
IRI has made tremendous progress in the areas of innovation and thought leadership as it progresses with its business transformation . In an industry where innovation and vision are paramount to future success, IRI appears to be significantly ahead of the pack and leading the charge. The company should be commended for its efforts.
Tim Davidson
President and Founder
Prevision Corporation
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All Products Detail
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GNPD (Global New Product Database) is the Mintel web-enabled software application that supports product innovation. IRIS is the Mintel/IRI collaborative offering positioned as an add-on module that integrates basic IRI POS data into GNPD for the purpose of distinguishing successful and unsuccessful new product launches and identifying emerging trends. GNPD IRIS helps address business issues that occur at the beginning of the product development lifecycle such as understanding innovation occurring in the marketplace and identifying new product concepts. GNPD IRIS can also be used defensively to understand competitive activity and identify true competitive threats.
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See
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Important new product launches in all CPG categories, including OTC healthcare
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Act
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Identify, qualify and anticipate products trends in hours, instead of days
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Win
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Focus your innovation efforts on concepts that have proven themselves in the marketplace
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Have a question or need more information about this product? Fill out the form below and an IRI representative will contact you as soon as possible.
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