"By integrating our previously untapped customer and loyalty insights, we are taking a completely new approach to the way we create assortments. The insights derived from the IRI Assortment Planner will provide Stop & Shop with the ability to manage our entire effort, from planning to implementation to the customer. This is the best way to truly differentiate Stop & Shop, and we believe IRI offers the best solution to help us reach our objectives. In the end, using these insights will create a better shopping experience that better serves our customers."