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WHAT THEY ARE SAYING
"Mike’s previously sourced marketplace information from another provider, but selected IRI based on its seasoned client service teams, recognition amongst retailers for providing the industry’s most accurate information and its vertical approach to serving the beverage alcohol industry. No other provider could deliver this unique combination of capabilities all of which are critical to our continued growth and expansion initiatives."
Anthony von Mandl
Founder
Mike's Hard Lemonade
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All Products Detail
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IRI Trade Advantage™ allows you to improve promotion strategies by providing predictive results through a series of online dashboards, reports, and simulated plans. Several applications in this easy-to-use online tool will help you plan and evaluate alternative promotion scenarios and review the success of past events. With brand-specific data and model results, you can predict how new strategies and competitive actions would impact your brand performance. Once implemented, users can evaluate post-promotion results versus initial plans to measure the success of events and to make sure strategy stays on track.
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See
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Dashboards, trade planning, and post event analysis allow tracking of promotion events from beginning to end
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Act
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Fuel creation of preemptive promotional tactics that anticipate possible competitive activity
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Win
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Empower better decision making that drives successful and profitable results
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| TAKE THE NEXT STEP |
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Have a question or need more information about this product? Fill out the form below and an IRI representative will contact you as soon as possible.
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