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WHAT THEY ARE SAYING
"We have been extremely impressed with the value that IRI has brought to the table over the course of our relationship. The beverage industry is a dynamic and competitive environment that leaves very little margin for error in making the right sales and marketing calls at the right time. IRI’s spot-on retail market information and unique shopper insights capabilities have been a true difference-maker for us, and we’re excited to move into new areas of expert information development with them as part of our renewed contract."
Peter Abate
Vice President of Sales and Administration
E. & J. Gallo Winery
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All Products Detail
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IRI Price Advantage™ empowers you to improve pricing strategies by providing predictive results through a series of online dashboards, reports, and simulated plans. Several applications in this easy-to-use, online tool enable you to plan, optimize, and evaluate alternative price scenarios, analyze price points and thresholds, and review the success of past events. With brand-specific data and model results, you can predict how new strategies and competitive actions would impact your brand performance. Once implemented, users can evaluate results versus initial plans to measure the success of price changes.
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See
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Dashboards, predictive scenario simulation and optimization allow tracking of price changes from beginning to end
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Act
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Fuel creation of preemptive pricing that anticipates possible competitive activity
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Win
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Enable better decision making to drive successful and profitable results
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| TAKE THE NEXT STEP |
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Have a question or need more information about this product? Fill out the form below and an IRI representative will contact you as soon as possible.
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