Competing in a Transforming Economy 3.0

Version 3.0 of the Competing in a Transforming Economy Series, which includes an update through the third quarter of 2008, uncovers further change, as consumers learn where and how to shop to make ends meet and make additional trips to find bargains. Consumers are seeking affordable solutions, not just the lowest price Every CPG and healthcare manufacturer and retailer will see the impact of these changes.

IRI’s Competing in a Transforming Economy 3.0: The Search for Affordable Solutions, is a ground-breaking study that delivers new insights into shifting consumer shopping and purchase behavior and resulting opportunities and risks for CPG manufacturers and retailers.

See

Share, shopping trip and trip mission mix shifts across channels

Act

on strategic pricing and promotion opportunities targeted towards specific household segments

Win

with strategies addressing distinct requirements by consumer segment

TAKE THE NEXT STEP

Have a question or need more information about this product? Fill out the form below and an IRI representative will contact you as soon as possible.

I am a:
How Can We Help?
First Name *	Last Name *
Job Title	Company Name
Email *	Phone Number *
Tell us more Tell us more about your question or need.
* Required field

PRODUCT AT A GLANCE

DataSheets

Competing in a Transforming Economy 3.0

Summary
IRI’s Competing in a Transforming Economy 3.0: The Search for Affordable Solutions, is a ground-breaking study that delivers new insights into shifting consumer shopping and purchase behavior and resulting opportunities and risks for CPG manufacturers and retailers.

Business Issue Addressed:

Market Performance and Brand Building

Key Features & Benefits:

Leverage best practice analysis and insight-driven action plans
Gain competitive advantage through early identification of emerging market shifts
Build strategies addressing distinct requirements by consumer segment, market and competitive threat
Discover strategic pricing and promotion opportunities
Understand new assortment, merchandising, and distribution priorities

You should consider this product if you are in:

Brand Management
Category Management
Market Research

More Information:

Explore Another Product

All Products Detail