Baby Boomers Report - Information Resources, Inc. (IRI)

Baby Boomers Report

This solution is a syndicated thought leadership report produced by the IRI Center for Retail Innovation to help retailers and manufacturers understand current and future spending shifts of baby boomer shopper segment. The report uncovers emerging and future trends across 25 food, beverage, and nonfoods categories across seven major retail food channels. The study includes a deep dive analysis of the purchase drivers and behaviors for benchmarking and predictive purpose and an in-depth analysis of consumption and growth patterns by age group, the performance of private label in serving boomer shopper segments, boomer-driven product innovation, and channel shifting trends.

See

The distinct purchase patterns of each baby boomer segment and how these patterns will evolve in the coming decade, categories that will benefit the most from again boomers and key opportunities for private label

Act

Fact-based support for impactful boomer shopper segmentation, store clustering, and other initiatives that you can implement across both traditional and non-traditional retail channels

Win

Leverage new insights about boomer shopper segments to provide strong shopper-focused differentiation that provides new center store sales growth

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PRODUCT AT A GLANCE

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Baby Boomers Report

Summary
The Baby Boomers Report: Understanding Emerging Trends in Baby Boomer Spending, is a syndicated thought leadership report produced by the IRI Center for Retail Innovation to help retailers and manufacturers understand current and future spending shifts of baby boomer shopper segments across categories and channels.

Business Issue Addressed:

Consumer and Shopper Relationship Management

Key Features & Benefits:

Understand boomer spending nuances and proactively adjust store offerings
Utilize baby boomer segmentation as a means to differentiate from your competitors
Value the size of the business opportunity and resulting investment implications

You should consider this product if you are in:

Category Management
Retail Management

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