Price Promotion Drivers™ is a modeling and monitoring solution that quantifies price sensitivity and promotion response to support decision-making. Price Promo Drivers helps organizations develop profitable pricing and promotions by understanding the tradeoffs across various strategies for individual products or categories. The automated model statistically defines your competitive set and test for price thresholds and gaps. It also provides the tools and support to help you focus on real sales drivers and develop better trade management strategies.
Register now and read the rest of this article.
Registered users have access to all online content including IRI publications, white papers, podcasts, and more.
Click here to register
today and get immediate access.
Already registered?
Log In Now
|