Boomers aging into their 60s: a $46 billion growth bonanza for the taking.

• The Boomer Opportunity: Boomers aging into their 60s: a $46 billion growth bonanza for the taking
• Channel Migration: A new turning point in consumer shopping patterns
• Category Benchmarks: Gauge your performance against the U.S. in the latest quarter. Follow IRI action guidelnes to enhance your performance
• Shopping Benchmarks: All CPG channels show fewer trips per shopper in Q2. Are gas prices starting to take their toll?