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IRI Reviews 2009 CPG Industry and Highlights Key Trends That Will Continue in 2010
Though the economy has taken some steps toward recovery, 2009 was a
difficult year for U.S. consumers. Financial, housing and employment
markets are in less-than-favorable condition, and consumers are
justifiably concerned. IRI has been analyzing the economic downturn and
its effects on consumer shopping and consumption behavior during the
last two years and identifies significant and long-lasting trends in
its latest report, “Times & Trends: 2009 CPG Year in Review.”
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