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WHAT IRI CUSTOMERS ARE SAYING
"We switched our business from another marketplace information provider to IRI, because we needed to be with the industry’s beer category content leader. IRI’s high-quality, census-based store-level market information delivers the comprehensive insight that allows our organization to work closely with our retail partners to better market and sell our award-winning beverages."
Gary McGrath
Vice President of Sales
Pyramid Breweries
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IRI surveyed approximately 1,000 households about their 2009 holiday shopping rituals and discovered numerous shifts in consumer behavior. The resulting report thoroughly examines new holiday shopping rituals and how the state of the economy leading into this season will affect spending.
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As part of the overall IRI Consumer & Shopper Network strategic plan to develop broader and more actionable consumer and shopper insights, IRI has created Digital Media Solutions to provide a comprehensive consumer centric offering to the CPG industry that will giver users the ability to target digital media to consumers more effectively and efficiently along with standard metrics to measure resulting return on investment for all applicable advertising campaigns.
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Understanding the Age-Driven Health & Wellness Needs of Baby Boomers
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As part of the overall IRI Consumer & Shopper Network strategic plan to develop broader and more actionable consumer and shopper insights, IRI has created Digital Media Solutions to provide a comprehensive consumer centric offering to the CPG industry that will giver users the ability to target digital media to consumers more effectively and efficiently along with standard metrics to measure resulting return on investment for all applicable advertising campaigns.
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CPGNPlus is a web-based portal that offers true content integration between the desktop and the web. Unlike tools from other companies, the IRI solution provides both web-viewable publishing, and template publishing.
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The IRI PlusSuite is a desktop reporting and analysis tool that combines ad-hoc access to IRI data with the power of Microsoft Office.
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IRI’s Times & Trends Special Report, Competing in a Transforming Economy, is a ground-breaking study that delivers new insights into shifting consumer shopping and purchase behavior and resulting opportunities and risks for CPG manufacturers and retailers.
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IRI’s Competing in a Transforming Economy 3.0: The Search for Affordable Solutions, is a ground-breaking study that delivers new insights into shifting consumer shopping and purchase behavior and resulting opportunities and risks for CPG manufacturers and retailers.
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Competing in a Transforming Economy 4.0: The New Equilibrium focuses on a new
consumer equilibrium that emerged during the beginning of 2009, where the
economic impacts of the past year were reflected across consumers in all income
groups.
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As part of the overall IRI Consumer & Shopper Network strategic plan to develop broader and more actionable consumer and shopper insights, IRI has created Digital Media Solutions to provide a comprehensive consumer centric offering to the CPG industry that will giver users the ability to target digital media to consumers more effectively and efficiently along with standard metrics to measure resulting return on investment for all applicable advertising campaigns.
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IRI InfoBeverage is a web-based reporting suite designed specifically for
Beer, Wine and Spirits manufacturers and distributors.
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Tiered Distribution View (TDS) provides manufacturers with visibility into product sales from manufacturer to wholesaler to both on- and off-premise retail outlets.
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As part of the overall IRI Consumer & Shopper Network strategic plan to develop broader and more actionable consumer and shopper insights, IRI has created Digital Media Solutions to provide a comprehensive consumer centric offering to the CPG industry that will giver users the ability to target digital media to consumers more effectively and efficiently along with standard metrics to measure resulting return on investment for all applicable advertising campaigns.
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IRI eSuite is a collection of e-learning courses delivered as an annual web-based subscription service that gives you access to IRI training content, when and where you need it.
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