Based on the latest IRI Point of View, this webinar will closely
examine the shopping behaviors and saving strategies this group is
adopting during the current economy and which of those strategies will
remain, even after an economic recovery. This session will also
outline nine strategies for CPG manufacturers and retailers to take
maximum advantage of today’s new opportunities by generating uplift
among these shoppers. Successful manufacturers and retailers must
recognize that a significant portion of their shoppers will carry on
with their frugal practices well into the future and will rewire their
businesses to take advantage of the opportunities downturn thinking
generates.
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