IRI and MSA Form Relationship to Expand Marketplace Visibility for Confections and Snacks Manufacturers in Vending Arena
Confections and snack manufacturers will finally be able to track sales of their products through vending machines using a new service to be delivered by Information Resources, Inc. (IRI). IRI and Management Science Associates, Inc. (MSA) today announced a strategic relationship that will provide confections and snacks manufacturers with new and previously unavailable visibility into confections and snacks sales and highly-accurate projected channel trends in the vending arena.
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