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Based on the latest Times & Trends report, this webinar will explore current and emerging pricing and merchandising trends that successful CPG marketers are using to serve and satisfy consumers in a recessionary market. The need to develop and execute effective marketing strategies is high. Despite slowly brightening economic conditions, consumers are accustomed to recession-driven behaviors. Learn how you can deliver effective price and promotional strategies that deliver against today’s critical consumer needs to build and solidify relationships that will remain long after the recession has ended.
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Based on the latest Times & Trends report, this webinar provides
insights into current and emerging CPG marketing trends being employed
by an industry seeking to adapt to a new world of CPG shopping. Find
out how you should re-evaluate pricing, promotional, and merchandising
strategies in light of changing consumer shopping rituals. This year
will be an exciting one for CPG marketers and this webinar will help
manufacturers and retailers maximize opportunity within the new,
emerging retail environment.
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Sustainability has established a firm and growing presence in the world of consumer packaged goods. The evidence of this abounds. CPG companies are working to construct more energy-efficient and “green” manufacturing and retail facilities, leverage environmentally friendly manufacturing processes, and upgrade transportation fleets using low-emitting and fuel efficient vehicles. From concentrated cleaners, to natural health and beauty products to organic food and beverages, the CPG universe is becoming increasingly green.
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Based on the latest Times & Trends report, this webinar explores Walmart’s role in helping consumers navigate through difficult financial times and what this means for manufacturers and competing retailers. Learn how Walmart is driving its own growth during the recession, how manufacturers can capitalize on opportunities within Walmart, and how other retailers can position themselves against this formidable competitor.
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Based on the latest Times & Trends report, this webinar provides
insight into the mind of the new CPG consumer within the roles of
shopper, buyer and end-user. Consumer decision making is indeed
complex, and this session will dissect the process from the recognition
of a need all the way through post-purchase evaluation. No doubt,
consumer packaged goods is a whole new ballgame today, centered on the
consumer. CPG marketers with an intimate understanding of how the
consumer is wired and a deft ability to market to the new consumer will
win the game in the long run.
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