Times & Trends - Information Resources, Inc. (IRI)

Times & Trends: 2009 CPG Year in Review - A Market Redefined by Personalized Shopping Strategies

February 2010

This issue of Times & Trends explores economic, channel, department and category performance over the past year. The report is intended to help CPG marketers understand market opportunities and risks by benchmarking performance versus the industry, and act on this knowledge with confidence and agility.

Find Times & Trends Back Issues

4/15/2007
Retail Healthcare Marketing: New Growth Opportunities Across the Store

Medicare Part D outreach. Discounted generic drugs. In-store health clinics. Retailers are increasingly investing in healthcare-based initiatives to drive store traffic, enhance customer loyalty and increase sales.

Yet, despite major strides in developing healthcare marketing strategies that work (and they are working to drive share pharmacy shifts, as detailed throughout this report), few retailers and manufacturers are fully leveraging these initiatives to drive growth across the store.

This issue of Times & Trends explores current retail marketing practices and opportunities to extend these initiatives to drive brand, category and total store growth.
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3/15/2007
2006 New Product Pacesetters

While down slightly from last year’s record number of new product introductions, this past year was still one of the most active in recent history.Yet, despite the high numbers, success rates remained consistent with rates over the past decade. Less than one-quarter of introductions met the New Product Pacesetters hurdle of $7.5 million or greater in year-one sales. In fact, only 3% of food and beverage introductions and 1% of non-foods exceeded $50 million in their first year.

This report provides a detailed assessment of this year’s winners to reveal the product benefits that resonated with consumers, the trends to watch for future new product opportunity and sales benchmarks to consider when evaluating new product introductions.

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1/15/2007
2006 CPG Industry Year in Review

Following a grueling 2005 that was marked by a devastating hurricane season and far-reaching new labeling regulations, the CPG industry took stock during the relative calm of 2006.

IRI’s January 2007 Times & Trends explores performance across categories and channels over the past year, key factors influencing growth, and what to expect in 2007 and beyond.
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12/15/2006
Emerging Consumer Segments

Three consumer groups are emerging as critical target segments for CPG manufacturers and retailers: families with young children, Hispanic consumers and lower-income consumers.

This month’s report analyzes shopping and purchase trends across these three emerging segments and highlights specific growth opportunities for each.
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11/15/2006
Private Label Market Trends

This issue of Times & Trends provides an assessment of current and emerging private label trends across channels, categories and consumer segments.

Insights from this analysis are intended to help CPG manufacturers and retailers see new opportunities and risks with respect to private label development and act on these insights to drive sales and margin growth.
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