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Times & Trends: 2009 CPG Year in Review - A Market Redefined by Personalized Shopping Strategies

February 2010

This issue of Times & Trends explores economic, channel, department and category performance over the past year. The report is intended to help CPG marketers understand market opportunities and risks by benchmarking performance versus the industry, and act on this knowledge with confidence and agility.

Find Times & Trends Back Issues

9/15/2007
Center Store Revival: Retailers and Manufacturers Stage a Comeback

This report focuses on the center store. Categories are in the midst of a transformation. The end result will likely differ significantly from the center store we know today, as leaner, more targeted assortments emerge. However, growth potential is there for categories and brands aligned with consumer trends and retail strategies.
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8/15/2007
CPG Merchandising Trends 2007

As retailers increasingly seek to brand the shopping experience and provide a clutter-free shopping environment, many are dramatically reducing displays and store signage. At the same time, manufacturers are increasingly turning to in-store marketing as media fragmentation drives down the efficacy of traditional advertising vehicles.

This report provides insight into current and emerging merchandising trends to provide CPG manufacturers and retailers a framework in which to develop new merchandising strategies for a new retail environment.
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7/15/2007
Channel Migration 2007: A New Cross-Channel Battleground Emerges

As the supercenter format matures, and competing retailer strategies take hold, supercenter share gains are shrinking, and a new cross-channel battleground is emerging -- one that is just as intense, but is far more complex. The range of strong competitors has grown, their strengths are varied, and the battles are more targeted – being played out to a much greater extent at the category and consumer-segment level.

This report examines CPG manufacturer and retailer opportunities and risks in this new era of channel migration and explores what the future holds as express stores come onto the scene.
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6/15/2007
Marketing to the Multi-tasking Consumer: End-user, Shopper, Buyer

To influence consumer behavior, marketers who focus on the total consumer will have an edge. An edge that is sorely needed in markets in which demand is not growing on its own, traditional methods of increasing demand are losing their efficacy and the competition for a piece of the pie is intensifying.

This report shares new global insights into consumer behavior across these three roles to form the foundation of marketing and merchandising strategies that drive increased store traffic, larger baskets and brand and category growth.
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5/15/2007
Wal-Mart: Charting a New Course for Growth

After decades of seemingly unstoppable growth, the world’s largest retailer has hit an impasse: supercenter expansion is increasingly cannibalizing existing stores (same store sales growth dipped below 2% for the first time in Wal-Mart’s history last year), and an aggressive plan to capture a greater proportion of “upmarket” sales fell flat.

This issue of Times & Trends explores drivers of Wal-Mart performance and early results of key strategic initiatives. The report also highlights new opportunities and risks for CPG manufacturers and retailers resulting from Wal-Mart’s new growth plan.
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