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Times & Trends: 2009 CPG Year in Review - A Market Redefined by Personalized Shopping Strategies

February 2010

This issue of Times & Trends explores economic, channel, department and category performance over the past year. The report is intended to help CPG marketers understand market opportunities and risks by benchmarking performance versus the industry, and act on this knowledge with confidence and agility.

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12/15/2005
Macroeconomic Trends: Understanding and Predicting Consumer Spending Patterns

In the quest to understand and predict consumer spending patterns, many CPG marketers may be missing a powerful influencing factor – the economy. Consumer purchase decisions are clearly impacted by a broad range of factors – many within marketers’ control, but the economy provides an underlying current that wields strong directional influence.

This report summarizes results from an extensive analysis of the link between U.S. economic health and CPG/healthcare industry sales and highlights implications for CPG marketers.
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11/15/2005
Private Label: The Battle for Value-Oriented Shoppers Intensifies

As value channel growth begins to plateau, supercenters, mass merchandisers and club stores are increasingly staking a claim on private label shoppers. While grocery channel private label share is essentially flat, share across value channels is growing.

As detailed throughout this report, private label development, performance and potential vary dramatically by category. And, beyond food and beverage staples such as eggs and milk, the propensity to purchase private label varies substantially across consumer segments.
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10/31/2005
Special Report: Impact of Hurricane Katrina, Report Four: One Month After

The Hurricane Katrina tragedy has prompted many CPG manufacturers and retailers to reexamine their disaster plans to ensure that consumer needs can be effectively and efficiently met in times of crisis.

This fourth and final report summarizes learning in each of these areas, provides an update on market changes during the third and fourth week following Hurricane Katrina and highlights recommendations for industry disaster planning efforts.
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10/23/2005
Special Report: Impact of Hurricane Katrina, Report Three: Two Weeks After

As Gulf Coast consumers make plans to rebuild their lives following Hurricane Katrina’s devastation, consumer packaged goods (CPG) manufacturers and retailers are examining and enhancing disaster plans in an effort to ensure that they are prepared to meet consumer needs during catastrophic events.

This third report examines sales trends two weeks after Hurricane Katrina hit the Gulf Coast on August 29, 2005.
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10/15/2005
Special Report: Impact of Hurricane Katrina, Report Two: The Week After

The intensity of this year’s Hurricane season illustrates the dire need for effective disaster planning by consumers and government, as well as retailers and manufacturers.

This second report focuses on purchase behavior during the week following the hurricane (August 29 – September 4) within key Gulf Coast markets (New Orleans, La./Mobile, Ala.; Birmingham/Montgomery, Ala; and Mississippi) as well as surrounding regions, in which thousands of Gulf Coast refugees are now residing.
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