Timing is everything.
Dollar stores have been around for over 50 years, but the channel has only recently reached the status of major retail outlet.The recent success of dollar stores is the culmination of a number of factors that have been at work for several years:
- The general population has become highly value-conscious due in large part to the availability and positioning of value retailers
- The number of low income consumers who needrock-bottom pricing is on the rise: those with income below $25,000 have increased in number by over 10% in the past five years
- Dollar stores have increased appeal through upgraded stores and merchandise and have increased access through rapid store expansion
Read about how this report can provide CPG Manufacturers and Retailers with insights required to see potential new category, brand and store growth opportunities and risks; act on these opportunities with speed and confidence and win at the shelf.