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Times & Trends: 2009 CPG Year in Review - A Market Redefined by Personalized Shopping Strategies

February 2010

This issue of Times & Trends explores economic, channel, department and category performance over the past year. The report is intended to help CPG marketers understand market opportunities and risks by benchmarking performance versus the industry, and act on this knowledge with confidence and agility.

Find Times & Trends Back Issues

2/23/2010
2009 CPG Year in Review: A Market Redefined by Personalized Shopping Strategies

1/28/2010
Price, Promotion & Merchandising: Balancing the Call Between Value and Price Relief

This issue of Times & Trends explores current and emerging pricing and merchandising trends that define CPG marketer attempts to serve and satisfy consumers in a recessionary market.
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1/6/2010
Special Report: 15 Years of New Product Pacesetters

This special edition of Times & Trends highlights some of the key findings from this soon-to-be-released celebratory research endeavor. The full report will be published in the first quarter of 2010.
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11/25/2009
Health & Wellness: Redefining Healthy Living

This report provides insights into current and emerging marketing strategies being employed by an industry seeking to accelerate consumer migration toward healthier living, and benefit from increased brand, category and store sales along the way.
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10/16/2009
Zero-Moment of Truth: Redefining the Consumer Decision-Making Process

No doubt, consumer packaged goods is a whole new ballgame today. It’s a game centered on the consumer. It begins and ends with the consumer mindset. CPG marketers with an intimate understanding of how the consumer is wired and a deft ability to market to the new consumer will win the game in the long run.

This issue of Times & Trends provides insight into the mind of the new CPG shopper.

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