Given the sheer purchasing power of the 78 million-strong Baby Boomer generation (now aged 40-58), it is imperative that marketers anticipate and proactively address changes in product needs and shopping preferences within this segment.
This unique look at Boomers explores purchase behavior at critical lifestages – “Under and Over 50” and “With Children vs Empty Nest” to illustrate the dramatic changes that can be expected within healthcare, CPG and retail as younger Boomers cross the age 50 mark and the majority of Boomer households become “Empty Nests” over the next ten years.